The book presents 25 stories from avariety of fields, including sports, hygiene, medicine, and the arts. Theprotagonists of these stories made advances in their respective fields throughinnovative behavior. Even the greatest achievements start from simple acts,after all, when one examines the process in which they came to be. Wassermansays that the driver of innovative behavior can be found in the act of doingitself. By focusing on the process rather than the outcome, the book hopes toreveal the secret of innovation.
Edward A. Wasserman is the StuitProfessor of Experimental Psychology and the head of University of Iowa’sComparative Cognition Laboratory. He received his B.A. from UCLA and his Ph.D.from Indiana University, followed by a postdoctoral program at University ofSussex. He has held visiting positions in England, Russia, Japan, and France.
Wasserman’s research is focused onhuman and animal learning, memory, and cognition, with a particular interest inunderstanding learning and cognitive-behavioral mechanisms using naturalscientific approaches. He has published over 300 papers in a wide range offields and has delivered lectures on Iowa Public Radio and TEDxIowa.
He is a renowned expert of animalintelligence and has been awarded the Career Research Award in 2015 from theComparative Cognition Society (CCS), in recognition of his contributions to thefield of animal cognition.
Park Seonyeong graduated with BA inEnglish Language & Literature, and MA in Education. Park spent a year in awelfare organization in UK, and seven years working for an internationalcompany. Having worked as a foreign language instructor and technicaltranslator, Park is currently working for the Barun Media Company. Translatedworks include <The Feather Thief>, <Darwin's Backyard>, <I Am Dynamite!:A Life of Nietzsche>, <The Longevity Paradox>, <HappySinglehood>, <Marriageology>, <Your Turn>. Park’s goal is tobecome a translator who can distill the true value of the original into the translation.
